Hello! Because we’ve previously (in the recent past) used the name Polaris before SpaceX’s Polaris Space Program, we thought it would be best for both brands if a different name is used. Additionally, this isn’t your issue to debate, but rather the person(s)’s behind the Polaris news organization. As stated in the thread above, the Polaris news org is not required/being told by us to rebrand, we are just recommending it.