Riverbox was originally called dogbox and the logo was supposed to be something like a red box on a vibrant yellow background but dogbox sounded very unpleasant to me - i was trying to decide for a new name when it started raining outside, and then it hit me. RiverBox shall be the name! (I actually wanted to call it something related to water, but RainBox was very similar to the word Rainbow and that didn't work out)