seeing Elon jettison one of the best logos ever designed for the most generic name and logo ever, for no reason other than to be edgy, absolutely breaks my heart as a logo and branding designer

the name and X logo are both too generic to be copyrightable, why in the hell would anybody change from one of the best brandings of the decade to a brand so poorly made and bland that it's impossible to even defend from plagiarism in court

imagine the trouble this is gonna cause with UI when people won’t know if clicking an X is gonna close a window or redirect to the site’s home page

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Twitters branding is on the same level as Apple. You only need to see the Apple or Bird to know it's Apple and Twitter. They even got people to call posts Tweets which is very hard to do on other platforms as we've seen. So stupid to throw it away.

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