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Today, there are around 200 newspapers, 320 popular magazines, 2,100 professional magazines, and 67 commercial radio stations. The largest newspaper is Helsingin Sanomat, its circulation being 339,437 as of 2019.[300] Yle, the Finnish Broadcasting Company, operates five television channels and thirteen radio channels. Each year, around 12,000 book titles are published.[290]
Thanks to its emphasis on transparency and equal rights, Finland's press has been rated the freest in the world.[301] Worldwide, Finns, along with other Nordic peoples and the Japanese, spend the most time reading newspapers.[302] In regards to telecommunication infrastructure, Finland is the highest ranked country in the World Economic Forum's Network Readiness Index (NRI) – an indicator for determining the development level of a country's information and communication technologies.[303]
The Finns' love for saunas is generally associated with Finnish cultural tradition in the world. Sauna is a type of dry steam bath practiced widely in Finland, which is especially evident in the strong tradition around Midsummer and Christmas. The word sauna is of Proto-Finnish origin (found in Finnic and Sami languages) dating back 7,000 years.[304] Steam baths have been part of European tradition elsewhere as well, but the sauna has survived best in Finland, in addition to Sweden, Estonia, Latvia, Russia, Norway, and parts of the United States and Canada. Moreover, nearly all Finnish houses have either their own sauna or in multi-story apartment houses, a timeshare sauna. Municipal swimming halls and hotels have often their own saunas. The Finnish sauna culture is inscribed on the UNESCO Intangible Cultural Heritage Lists.[305][306]
Finnish cuisine generally combines traditional country fare and contemporary style cooking. Potato, meat and fish play a prominent role in traditional Finnish dishes. Finnish foods often use wholemeal products (rye, barley, oats) and berries (such as bilberries, lingonberries, cloudberries, and sea buckthorn). Milk and its derivatives like buttermilk are commonly used as food and drink. The most popular fish food in Finland is salmon.[307][308]
Finland has the world's second highest per capita consumption of coffee.[309] Milk consumption is also high, at an average of about 112 litres (25 imp gal; 30 US gal), per person, per year,[310] even though 17% of the Finns are lactose intolerant.[311]
There are several holidays in Finland, of which perhaps the most characteristic of Finnish culture include Christmas (joulu), Midsummer (juhannus), May Day (vappu) and Independence Day (itsenäisyyspäivä). Of these, Christmas and Midsummer are special in Finland because the actual festivities take place on eves, such as Christmas Eve[312][313] and Midsummer's Eve,[314][315] while Christmas Day and Midsummer's Day are more consecrated to rest. Other public holidays in Finland are New Year's Day, Epiphany, Good Friday, Easter Sunday and Easter Monday, Ascension Day, All Saints' Day and Saint Stephen's Day. All official holidays in Finland are established by Acts of Parliament.[316]