I don’t think you can go many good places without advertising on social media… and nobody’s stopping it on other social medias (that I know of).

But it’s not like advertising on wo.m will get you many new users. There are like 4k users here and social media like Blaze is already known here. They should probably go to bigger social medias for advertising, just because it would get them more users.

Although you did say “websites” not “social medias” so I might be missing something here.