Happy to announce a new bold identity for the Auriali brand.

aurialirebrand.png

comments

it evolved then evolved again then devolved then evolved again then devolved again

greyscale → ourple → now it’s just text but now with pink included → just pink → logo’s back and purple’s back → no more logo, just plain black text

the logo always existed, just wasn’t part of the wordmark until the most recent one which i’m using, the 2024 one ain’t getting used lmao

that font still has too much personality

really pairs with your other post <:)