I've never asked before here weirdly enough, but now is a better time than never. So, for you, what makes a design appealing? This can be anything, a logo, UI, branding system, whatever. What do you value outside of obvious stuff like functionality and ease of use? Good design is in principle invisible, you shouldn't notice it, but I'm still curious what kind of designs and whatnot have stood out to you for not just being good but something that was able to catch your attention because of how it is designed.
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I believe good design should be recognizable and unique. Not too crazy on the effects, but not oversimplified either. It's always that sweet spot 
yeah that makes sense. I like brandings that have a lot of character and personality too, a logo that can adapt to tons of different contexts are awesome imo
simplicity. I see a lot of branding these days with a bunch of gradients and shapes and it just looks so bad and not visually appealing.